Horizon needed a scalable design system to ensure consistency across its growing suite of digital products. The aim was to unify design elements while maintaining flexibility for future expansion.
We audited existing interfaces, defined core design principles, and developed reusable components that streamlined the design and development process. The challenge was creating a system that could adapt to evolving needs.
A wordmark built to move
The identity was designed to carry both a strong static presence and a flexible motion language, allowing the theme to grow into immersive presentation environments and live-event moments.
For the 2025 event at the Westin Boston Seaport District, I animated the venue’s enormous wall display — using its full scale to spotlight employees and guest speakers. Seeing people recognize themselves on screen made the work feel especially immediate and personal.
The campaign returned in 2026 with a refreshed color palette while retaining the Connected wordmark. At the Gaylord Pacific Resort in San Diego, I extended the motion system across the digital LED walls, pushing the campaign further into a fully environmental experience.
