Setting the scene in Austin
Boston Scientific’s National Sales Meeting brought the team to Austin with a brief that called for an inviting Wild West and saloon-inspired environment. The visual direction needed to feel immersive and celebratory while staying polished enough for a major corporate gathering.
Building a visual language
I developed a poster series for the set that translated the theme into bold, characterful graphics. Saloon typography, vintage-inspired signage, weathered textures, and high-contrast compositions became a flexible system that could carry across the stage environment.
The posters work alongside the set-design references to show how the Wild West theme took shape. Together, they establish a cohesive atmosphere — part Austin, part saloon, and designed to welcome the Boston Scientific team into the meeting.
The gallery brings together the finished poster artwork with the visual research that informed the event space, revealing the connection between individual graphics and the larger stage experience.
