Win as One Campaign

Dec 30, 2024

For Boston Scientific’s 2024 campaign, “Win as One” became a battle cry for the Sales Force — a reminder that the team is greater than the sum of its parts. I created a visual identity that carried forward the “one” motif from the prior year’s “Be the One” campaign, uniting the numeral 1 and the word “one” in a single, flexible mark.

Win as One Campaign

Dec 30, 2024

For Boston Scientific’s 2024 campaign, “Win as One” became a battle cry for the Sales Force — a reminder that the team is greater than the sum of its parts. I created a visual identity that carried forward the “one” motif from the prior year’s “Be the One” campaign, uniting the numeral 1 and the word “one” in a single, flexible mark.

CLIENT

Boston Scientific

CLIENT

Boston Scientific

Role

Visual Designer

Role

Visual Designer

Service

Campaign Identity & Logo Design

Service

Campaign Identity & Logo Design

Orange Flower
Orange Flower

A rallying cry for the field

A rallying cry for the field

Greater than the sum

“Win as One” was Boston Scientific’s 2024 mantra: a clear call for the Sales Force to move into the field as one connected team. The campaign had to feel confident, collective, and energized enough to function as a daily rallying cry.

Extending the one motif

The identity built on the prior year’s “Be the One” campaign, preserving its central idea while giving it a new sense of collective momentum. I merged the character 1 and the word “one” into a single logo system that could carry the message with immediate recognition.

From mockups to reality

From mockups to reality

The visual system was designed to work at every scale, with both integrated wordmarks and logo-only versions. This provided a cohesive campaign signature across prominent communications as well as more compact applications.